Draw a vertical line down from the head of arrow B to meet the x axis at a point we'll call X.
Bx is the x-coordinate (component) of vector B, which is the distance along the x-axis from the origin O to point X.
Looking at the right triangle OBX, you can see that that same distance, Bx, is |B|cos(θ), because cos(θ) is the ratio of that horizontal distance to the length of the hypotenuse, |B|.
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